News Summary
The NBA has reclaimed control over NBA TV and its streaming services after 17 years under Turner Sports. This shift, effective with the start of the upcoming season, will include a revamped programming slate. Fans can look forward to 60 regular season games, covering not just NBA action but also the WNBA and international leagues. A flagship show titled ‘The Association’ will replace ‘NBA Gametime Live,’ featuring various hosts and insights into the sport. This initiative aims to enhance accessibility and viewing experiences for basketball enthusiasts worldwide.
New York City – The NBA has regained operational control of NBA TV and its streaming platform, marking a significant shift after 17 years under the management of Turner Sports and Warner Bros. Discovery (WBD). This transition will officially take effect with the start of the 2025-26 season, following the league’s recent television agreements that largely excluded WBD from the new media landscape.
As part of this transition, the NBA is set to launch a revamped programming slate on October 15, 2025. NBA TV will feature 60 regular season games, kicking off on October 25, 2025, with a matchup between the Oklahoma City Thunder and the Atlanta Hawks. This change aims to enhance the viewing experience for fans by providing more accessible and diverse basketball content.
In addition to NBA games, the new NBA TV will showcase coverage from other leagues, including the WNBA and the NBA G League. Fans can also expect to see games from international leagues, such as Australia’s National Basketball League and France’s Ligue Nationale de Basket. This broadened content strategy aims to attract a wider audience and enhance global basketball enjoyment.
The flagship show on the reimagined NBA TV will be titled “The Association”, replacing the former program “NBA Gametime Live”. The new series will feature a rotating cast of hosts and contributors, including MJ Acosta-Ruiz, David Fizdale, Rudy Gay, Chris Haynes, and John Wall. This program is designed to provide deep insights and engaging content around the game and the players.
The NBA App will serve as a “connected, global hub” for basketball fans, providing 24/7 access to live games, original programming, and exclusive behind-the-scenes content. Additional programming will include basketball-themed podcasts and creator content focused on sports analytics and commentary. Documentaries, such as “Real Training Camp” and “Loud City,” will chronicle unique stories from the NBA, with a particular focus on the Oklahoma City Thunder’s championship journey.
During the season, NBA TV will host three triple-header game days, with notable dates like December 20 and New Year’s Eve featuring multiple matchups scheduled. This programming strategy aligns with the league’s objective to attract viewers and enhance engagement through varied content offerings.
This operational shift comes on the heels of WBD’s announcement in June that it would cease producing content for NBA TV as part of the new media rights agreements established with Amazon, Disney, and NBCUniversal. However, WBD reached a settlement that allows the company to retain a global license to create and distribute NBA-related programming across its platforms.
The new NBA App and NBA TV initiative aims to simplify the discovery of basketball content, ensuring that the league remains a primary destination for basketball enthusiasts. With these changes, the NBA seeks not only to enhance the game’s visibility but also to create a richer viewing experience for fans around the world.
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Additional Resources
- Hollywood Reporter
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- Google Search: NBA TV 2025 updates
- Sportico
- Encyclopedia Britannica: National Basketball Association
- Barrett Media
- Google News: NBA TV new season
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