Holiday Shopping Season Kicks Off with Free Shipping Day and Super Saturday

Festive holiday shopping in Indianapolis with decorations and shoppers.

Indianapolis, December 2, 2025

As the holiday season unfolds, Indianapolis shoppers are preparing for key events: Free Shipping Day on December 14 and Super Saturday on December 20. Free Shipping Day allows consumers to enjoy free shipping from participating retailers, ensuring timely delivery before Christmas. Super Saturday brings significant retail activity as last-minute shoppers flood the stores, with retailers providing discounts and extended hours. With changing shipping policies from Amazon and cold weather conditions approaching, consumers are urged to plan their shopping strategies wisely.


Indianapolis, Indiana – As the holiday season approaches, shoppers are gearing up for two significant events: Free Shipping Day on December 14, 2025, and Super Saturday on December 20, 2025. These events offer consumers opportunities to maximize their holiday shopping savings and convenience.

Free Shipping Day: December 14, 2025

Free Shipping Day is an annual event where participating retailers offer free shipping on all orders, with a guarantee of delivery by Christmas Eve. This initiative, established in 2008, aims to alleviate the stress of holiday shopping by providing consumers with a cost-effective and timely way to purchase gifts online. The event has gained popularity over the years, with numerous retailers joining in to offer this benefit to their customers.

Super Saturday: December 20, 2025

Super Saturday, also known as Panic Saturday, falls on the Saturday before Christmas Eve and is considered one of the busiest shopping days of the year. In 2025, it will occur on December 20. This day is characterized by high customer footfall and significant retail turnover, as many consumers make last-minute purchases to ensure timely delivery before Christmas. Retailers often respond by offering substantial discounts, extending store hours, and increasing staff to accommodate the surge in shoppers.

Amazon’s Policy Changes Affecting Free Shipping

In related news, Amazon has announced the termination of its Prime Invitee program, effective October 1, 2025. This program previously allowed Prime members to share free two-day shipping benefits with individuals outside their household. Moving forward, only members within the same primary address or household will be eligible for shared benefits. To ease this transition, Amazon is promoting its Amazon Family program, which permits free two-day shipping and other benefits with one other adult in the household, up to four teens, and up to four child profiles. To assist affected invitees, Amazon is offering a promotional Prime membership at a discounted rate of $14.99 for the first year, valid through December 31, 2025.

Shopping Tips for the Holiday Season

As the holiday shopping season intensifies, consumers are advised to plan ahead to take full advantage of these events. For Free Shipping Day, it’s essential to check the list of participating retailers and their specific terms to ensure timely delivery. On Super Saturday, shoppers should be prepared for crowded stores and longer wait times, making it advisable to prioritize items and consider online shopping options when possible. Additionally, staying informed about retailers’ policies, such as Amazon’s recent changes, can help consumers make the most of their shopping experience.

Weather Considerations in Indianapolis

For those shopping in person in Indianapolis, it’s important to note that the weather can be quite cold during this period. On Tuesday, December 2, 2025, the forecast predicts cloudy conditions with a high of 26°F (-3°C) and a low of 19°F (-7°C). Shoppers should dress warmly and be prepared for potentially slippery conditions due to overnight snow.

Frequently Asked Questions

What is Free Shipping Day?
Free Shipping Day is an annual event where participating retailers offer free shipping on all orders, with a guarantee of delivery by Christmas Eve. This initiative, established in 2008, aims to alleviate the stress of holiday shopping by providing consumers with a cost-effective and timely way to purchase gifts online. The event has gained popularity over the years, with numerous retailers joining in to offer this benefit to their customers.
When is Super Saturday in 2025?
Super Saturday, also known as Panic Saturday, falls on the Saturday before Christmas Eve and is considered one of the busiest shopping days of the year. In 2025, it will occur on December 20. This day is characterized by high customer footfall and significant retail turnover, as many consumers make last-minute purchases to ensure timely delivery before Christmas. Retailers often respond by offering substantial discounts, extending store hours, and increasing staff to accommodate the surge in shoppers.
What changes has Amazon made to its Prime Invitee program?
In related news, Amazon has announced the termination of its Prime Invitee program, effective October 1, 2025. This program previously allowed Prime members to share free two-day shipping benefits with individuals outside their household. Moving forward, only members within the same primary address or household will be eligible for shared benefits. To ease this transition, Amazon is promoting its Amazon Family program, which permits free two-day shipping and other benefits with one other adult in the household, up to four teens, and up to four child profiles. To assist affected invitees, Amazon is offering a promotional Prime membership at a discounted rate of $14.99 for the first year, valid through December 31, 2025.
What is the weather forecast for Indianapolis on December 2, 2025?
For those shopping in person in Indianapolis, it’s important to note that the weather can be quite cold during this period. On Tuesday, December 2, 2025, the forecast predicts cloudy conditions with a high of 26°F (-3°C) and a low of 19°F (-7°C). Shoppers should dress warmly and be prepared for potentially slippery conditions due to overnight snow.

Event Date Description
Free Shipping Day December 14, 2025 Annual event where participating retailers offer free shipping on all orders, with a guarantee of delivery by Christmas Eve.
Super Saturday December 20, 2025 One of the busiest shopping days of the year, characterized by high customer footfall and significant retail turnover, as many consumers make last-minute purchases to ensure timely delivery before Christmas.
Amazon’s Prime Invitee Program Termination October 1, 2025 Amazon ended its Prime Invitee program, which allowed Prime members to share free two-day shipping benefits with individuals outside their household.

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STAFF HERE INDIANAPOLIS WRITER
Author: STAFF HERE INDIANAPOLIS WRITER

The INDIANAPOLIS STAFF WRITER represents the experienced team at HEREIndianapolis.com, your go-to source for actionable local news and information in Indianapolis, Marion County, and beyond. Specializing in "news you can use," we cover essential topics like product reviews for personal and business needs, local business directories, politics, real estate trends, neighborhood insights, and state news affecting the area—with deep expertise drawn from years of dedicated reporting and strong community input, including local press releases and business updates. We deliver top reporting on high-value events such as the Indianapolis 500, Indy Jazz Fest, and the Indiana State Fair. Our coverage extends to key organizations like the Indy Chamber and Visit Indy, plus leading businesses in motorsports and healthcare that power the local economy such as Indianapolis Motor Speedway and IU Health. As part of the broader HERE network, we provide comprehensive, credible insights into Indiana's dynamic landscape.

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