News Summary
The Onyria Group has appointed Sandra Braz as its new director of golf, overseeing the renowned Robert Trent Jones Jnr golf course in Cascais. This marks a significant era for the company as it strengthens partnerships, particularly with IHG Hotels and Resorts, to enhance the resort’s offerings. With over 20 years of experience in golf tourism, Braz aims to expand Onyria’s portfolio and promote sustainability within the golf industry. Her leadership is expected to bring growth and innovation to the company’s golf sector, aligning with broader industry trends towards environmental responsibility.
Cascais, Portugal – The Onyria Group has announced the appointment of Sandra Braz as its new director of golf, marking a pivotal moment for the company as it embarks on a new era under her leadership. Braz will take charge of the golf sector, which includes overseeing the renowned Robert Trent Jones Jnr golf course at Onyria Quinta da Marinha Golf, situated within the picturesque Cascais Resort.
The recent developments at the Cascais Resort also include a strategic partnership with IHG Hotels and Resorts, aiming to enhance the offerings of the resort and increase its appeal to both local and international tourists. This collaboration is expected to provide a range of amenities and services that will align with the expectations of golf enthusiasts visiting the area.
Braz’s role extends beyond the golf course in Cascais. She will also focus on promoting the 27 holes designed by Donald Steel at Château des Vigiers, a prestigious French resort acquired by Onyria earlier this year. This involvement reflects the Onyria Group’s ambition to expand its portfolio and reach within the golf tourism sector.
Sandra Braz brings with her over 20 years of experience in the golf tourism and destination marketing industries. Most notably, she served 15 years as the executive director of the Estoril Golf Bureau, where she gained significant insight into the golf market and tourism dynamics in the Cascais region. Her previous role as golf sales manager at Be Live Hotels and senior management positions at Bom Sucesso Resort on Portugal’s Silver Coast further bolster her credentials in the field.
Braz has expressed her enthusiasm for joining the Onyria Group, indicating a strong sense of pride in leading such a well-regarded golfing project. Her eagerness to expand the company’s reach internationally through collaborations such as the one with IHG Hotels and Resorts highlights her commitment to advancing Onyria’s strategic vision.
In support of Braz’s appointment, João Pinto Coelho, the Chief Commercial Officer of the Onyria Group, pointed out the clarity and ease of the decision to bring Braz on board. Her profound knowledge and unwavering passion for golf tourism were determining factors in the selection process. Coelho emphasizes that the Onyria Group views this new chapter under Braz’s leadership as a significant opportunity for growth and innovation in the company’s golf sector.
In conjunction with the Onyria Group’s developments, the golfing industry is also facing various challenges, particularly regarding water sustainability in golf course maintenance. Syngenta Golf has recently published a feature addressing these issues, highlighting the importance of sustainable practices in maintaining golf course businesses as environmental concerns grow.
Additionally, Azalea has announced the appointment of Josh Abbott as the new group account and marketing director, indicating further shifts and changes within the golf community that align with evolving market demands. Agrovista Amenity has also made headlines by becoming the exclusive distributor for the Viano range of organic fertilizers in the UK, further underlining the growing emphasis on sustainable golfing practices.
The Onyria Group’s initiatives and the new leadership under Sandra Braz signify an exciting time for the golf tourism industry in Portugal, where enhancing the visitor experience and embracing sustainable practices are becoming increasingly vital.
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Additional Resources
- Golf Business News: Onyria Group Appoints New Director of Golf
- Wikipedia: Golf Tourism
- Golf Business News: Onyria Quinta da Marinha Win Best Hotel Resort Award
- Google Search: Onyria Quinta da Marinha
- Golf Shake: Visit Cascais in Portugal Launches Innovative Golf Passport
- Google Scholar: Portugal Golf Tourism
- Golf Business News: Quinta da Marinha Celebrates 25 Years
- Encyclopedia Britannica: Cascais
Author: STAFF HERE INDIANAPOLIS WRITER
INDIANAPOLIS STAFF WRITER The INDIANAPOLIS STAFF WRITER represents the experienced team at HEREIndianapolis.com, your go-to source for actionable local news and information in Indianapolis, Marion County, and beyond. Specializing in "news you can use," we cover essential topics like product reviews for personal and business needs, local business directories, politics, real estate trends, neighborhood insights, and state news affecting the area—with deep expertise drawn from years of dedicated reporting and strong community input, including local press releases and business updates. We deliver top reporting on high-value events such as the Indianapolis 500, Indy Jazz Fest, and the Indiana State Fair. Our coverage extends to key organizations like the Indy Chamber and Visit Indy, plus leading businesses in motorsports and healthcare that power the local economy such as Indianapolis Motor Speedway and IU Health. As part of the broader HERE network, we provide comprehensive, credible insights into Indiana's dynamic landscape.
