Penske Entertainment Recognized as a Top Employer in Sports

Employees collaborating in a bright office space at Penske Entertainment.

Indianapolis, November 25, 2025

Penske Entertainment has been honored as one of the ‘Best Places to Work in Sports’ by Sports Business Journal, underlining its commitment to employee satisfaction and a positive workplace culture. The recognition comes after a comprehensive survey evaluating employee experiences and initiatives designed to improve workplace conditions. With a focus on enhanced parental leave policies and continuous learning opportunities, Penske sets an exemplary standard for workplace environments in the sports industry, positively impacting the local economy in Indianapolis.


Indianapolis, IN – Penske Entertainment has recently been honored as one of the “Best Places to Work in Sports” for 2025 by Sports Business Journal (SBJ). This prestigious award recognizes organizations demonstrating an exceptional commitment to employee satisfaction and workplace culture, highlighting the importance of positive work environments in today’s economy.

The recognition from SBJ is rooted in a comprehensive survey that assesses employee experiences and cultural progress within the company. This feedback process ensures that the voices of the employees are heard and acknowledged, ultimately leading to deep insights about workplace culture. Penske Entertainment’s Chief Talent Officer emphasized the significance of this acknowledgment, showcasing their dedication to creating a supportive work environment.

In recent years, Penske Entertainment has undertaken several initiatives aimed at enhancing workplace conditions. These include improved parental leave policies, the introduction of tuition assistance benefits, and partnerships that foster a culture of continuous learning and development. Such measures not only improve employee satisfaction but also contribute to retention and productivity, which are essential in maintaining a competitive edge in the sports and entertainment industry.

### Penske Entertainment: A Bright Spot in Indiana’s Economy

Established in 2021, Penske Entertainment operates as a subsidiary of Penske Corporation, overseeing iconic institutions such as the Indianapolis Motor Speedway, the NTT INDYCAR SERIES, and IMS Productions. The Indianapolis Motor Speedway is home to the legendary Indianapolis 500 Mile Race, a staple in American motorsport for over a century. The NTT INDYCAR SERIES stands as the premier open-wheel racing series in North America, attracting fans from around the globe and fostering local economic growth through tourism and related activities.

The recognition awarded to Penske Entertainment is not just a reflection of their internal practices but showcases how strong leadership and a focus on employee well-being can lead to broader economic impacts in the community. By prioritizing workplace satisfaction and cultural improvement, businesses like Penske are setting an example for others in the region, demonstrating that personal achievement and professional fulfillment go hand in hand.

### Supporting Small Businesses and Local Innovations

The success of organizations like Penske Entertainment underscores the importance of supporting small businesses and fostering local entrepreneurial innovation. A healthy business environment in Indianapolis IN can lead to job creation, increased consumer spending, and a more vibrant community. Expanding on the initiatives seen at Penske, other businesses across Indiana are encouraged to take similar steps toward enhancing employee satisfaction through innovative policies.

Community involvement further amplifies the collective efforts to strengthen the Indianapolis economy. Local partnerships and collaborations can harness a wealth of talent while respecting the spirit of limited regulation, which advocates for a business-friendly atmosphere conducive to growth and development.

### The Future of Workplaces in Sports and Beyond

Penske Entertainment’s recent acclaim as a prime employer in the sports sector signifies a pivotal moment that could inspire further advancements in workplace culture across other industries. The collective acknowledgment from within the workforce not only encourages businesses to invest in their human capital but can also influence industry standards moving forward.

As the spotlight remains on employee experiences and positive workplace cultures, businesses are urged to prioritize their workforce’s needs. This paradigm shift can lead to a more engaged and productive workforce, bolstering innovation and ensuring a bright economic future for Indianapolis and the state of Indiana alike.

### Conclusion

The recognition of Penske Entertainment as one of the “Best Places to Work in Sports” is a testament to the power of commitment to employee satisfaction. By fostering a positive workplace culture, Penske is not only enhancing their internal operations but also contributing to the wider economic landscape of Indianapolis IN. As we look ahead, supporting local businesses and encouraging further innovation will be vital in shaping a prosperous economic future for the region.

Frequently Asked Questions (FAQ)

What is the “Best Places to Work in Sports” award?

The “Best Places to Work in Sports” award, presented by Sports Business Journal, recognizes sports and entertainment organizations that demonstrate exceptional commitment to employee satisfaction and workplace culture. Selections are based on a comprehensive survey assessing employee experiences and cultural progress.

What initiatives has Penske Entertainment implemented to enhance workplace conditions?

Penske Entertainment has introduced several initiatives to improve workplace conditions, including enhanced parental leave policies, a tuition assistance benefit, and partnerships that support continuous learning and development.

What does Penske Entertainment oversee?

Penske Entertainment is a subsidiary of Penske Corporation and oversees the Indianapolis Motor Speedway, the NTT INDYCAR SERIES, and IMS Productions. The Indianapolis Motor Speedway has hosted the Indianapolis 500 Mile Race for over 100 years, and the NTT INDYCAR SERIES is recognized as the premier open-wheel racing series in North America.

Key Features of Penske Entertainment’s Recognition

Feature Description
Award Recognized as one of the “Best Places to Work in Sports” for 2025 by Sports Business Journal.
Survey Basis Comprehensive survey assessing employee experiences and cultural progress.
Initiatives Implemented Enhanced parental leave policies, tuition assistance benefit, and partnerships supporting continuous learning and development.
Overseen Entities Indianapolis Motor Speedway, NTT INDYCAR SERIES, and IMS Productions.

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STAFF HERE INDIANAPOLIS WRITER
Author: STAFF HERE INDIANAPOLIS WRITER

The INDIANAPOLIS STAFF WRITER represents the experienced team at HEREIndianapolis.com, your go-to source for actionable local news and information in Indianapolis, Marion County, and beyond. Specializing in "news you can use," we cover essential topics like product reviews for personal and business needs, local business directories, politics, real estate trends, neighborhood insights, and state news affecting the area—with deep expertise drawn from years of dedicated reporting and strong community input, including local press releases and business updates. We deliver top reporting on high-value events such as the Indianapolis 500, Indy Jazz Fest, and the Indiana State Fair. Our coverage extends to key organizations like the Indy Chamber and Visit Indy, plus leading businesses in motorsports and healthcare that power the local economy such as Indianapolis Motor Speedway and IU Health. As part of the broader HERE network, we provide comprehensive, credible insights into Indiana's dynamic landscape.

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