Indianapolis, December 16, 2025
The Performance Racing Industry (PRI) Show held in Indianapolis attracted thousands of motorsports professionals. With over 1,100 exhibitors, it showcased cutting-edge technologies and fostered networking. This largest edition of the PRI Show emphasized innovation in the automotive sector and the importance of inclusivity within the racing community, featuring events like the Women with Drive Summit and the SIM Racing Arena.
2025 PRI Show Ignites Indianapolis Racing Industry
Thousands Gather to Showcase Innovations and Forge Connections
Indianapolis played host to the highly anticipated Performance Racing Industry (PRI) Show from December 11 to 13, 2025, a pivotal event attracting motorsports professionals from around the globe. With over 1,100 exhibitors participating, this year’s show marked a tremendous milestone, establishing it as the largest PRI Show to date. Such events not only highlight the continuous innovation within the automotive sector but also underscore the resilience of local entrepreneurship and the broader Indiana economy.
The PRI Show serves as a launchpad for the upcoming 2026 racing season, showcasing cutting-edge technologies and products while providing a platform for invaluable networking and educational opportunities. This year’s event saw the incorporation of diverse elements designed to engage professionals at all levels, fostering an environment where collaborative growth is possible.
Event Highlights
Exhibitor Participation
With participation from over 1,100 companies, the show was a bustling hub of activity. Exhibitor booths highlighted the latest advancements in racing technology, from engine components to high-performance parts, demonstrating the region’s commitment to innovation in the motorsports field.
Featured Products Showcase
This special area of the event showcased revolutionary racing innovations. Attendees explored a variety of new parts and technologies shaping the future of motorsports, solidifying Indianapolis’s role as a key player in the automotive aftermarket sector.
SIM Racing Arena
Expanding its interactive offerings, SRO America introduced a three-day SIM Racing Arena. Participants were able to engage in live GR Cup Esports League races and attend sessions focusing on the influence of sim racing in the motorsports industry. This dual focus on traditional and digital racing reflects broader trends and business opportunities within the sector.
Networking and Educational Opportunities
Women with Drive V – Driven by Mobil 1™ Summit
Prior to the main event, the Women with Drive V summit attracted industry veterans and rising stars to discuss vital topics concerning women in motorsports. The discussions emphasize the importance of inclusivity and the potential to create a more diverse workforce in a traditionally male-dominated industry.
Student Program Industry Networking Breakfast
On December 12, aspiring racing professionals connected with seasoned industry leaders at the Student Program Industry Networking Breakfast. This initiative allowed students to learn about emerging career opportunities within the automotive aftermarket, a key connection point for future industry leaders.
SBN Gear-Up Girl Lunch
Also on December 12, the SBN Gear-Up Girl Lunch served as an important mentoring platform. Female professionals shared insights and experiences with young women entering the racing industry, fostering an environment of support and empowerment.
Looking Ahead
The PRI Show is not just an annual exhibition but a cornerstone event for the racing community that propels innovation, collaboration, and education. As the 2026 racing season approaches, the insights and connections established during this event are set to drive the industry further, demonstrating the potential impact of energized entrepreneurship on the local economy.
The participation of various stakeholders in the PRI Show highlights how collaboration and shared knowledge can stimulate growth in the Indiana economy. As local businesses continue to thrive in an environment supportive of innovation and reduced regulations, the future of Indianapolis’s motorsport scene appears bright.
Frequently Asked Questions
When was the 2025 PRI Show held?
The 2025 PRI Show took place from December 11 to 13, 2025, in Indianapolis, Indiana.
How many companies exhibited at the 2025 PRI Show?
Over 1,100 companies showcased their latest products and technologies at the 2025 PRI Show, making it the largest PRI Show to date.
What is the SIM Racing Arena at the PRI Show?
The SIM Racing Arena is an interactive area where attendees can experience virtual racing competitions and learn about the impact of sim racing on the motorsports industry. In 2025, SRO America expanded its presence with a three-day SIM Racing Arena, featuring live GR Cup Esports League races and interactive sessions on sim racing’s impact on the industry.
What is the Women with Drive V – Driven by Mobil 1™ Summit?
Held from December 8 to 10, 2025, this summit united industry veterans, rising stars, and allies to discuss the future of women in motorsports.
What is the SBN Gear-Up Girl Lunch?
Also on December 12, 2025, this event provided a platform for female racing professionals to mentor and share advice with young women entering the industry.
Key Features of the 2025 PRI Show
| Feature | Description |
|---|---|
| Exhibitor Participation | Over 1,100 companies showcased their latest products and technologies, making it the largest PRI Show to date. |
| Featured Products Showcase | This area highlighted cutting-edge racing innovations, allowing attendees to explore new parts and technologies shaping the future of motorsports. |
| SIM Racing Arena | SRO America expanded its presence with a three-day SIM Racing Arena, featuring live GR Cup Esports League races and interactive sessions on sim racing’s impact on the industry. |
| Women with Drive V – Driven by Mobil 1™ Summit | Held from December 8 to 10, this summit united industry veterans, rising stars, and allies to discuss the future of women in motorsports. |
| Student Program Industry Networking Breakfast | On December 12, racing college students connected with industry professionals to explore career opportunities in the automotive aftermarket. |
| SBN Gear-Up Girl Lunch | Also on December 12, this event provided a platform for female racing professionals to mentor and share advice with young women entering the industry. |
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Author: STAFF HERE INDIANAPOLIS WRITER
The INDIANAPOLIS STAFF WRITER represents the experienced team at HEREIndianapolis.com, your go-to source for actionable local news and information in Indianapolis, Marion County, and beyond. Specializing in "news you can use," we cover essential topics like product reviews for personal and business needs, local business directories, politics, real estate trends, neighborhood insights, and state news affecting the area—with deep expertise drawn from years of dedicated reporting and strong community input, including local press releases and business updates. We deliver top reporting on high-value events such as the Indianapolis 500, Indy Jazz Fest, and the Indiana State Fair. Our coverage extends to key organizations like the Indy Chamber and Visit Indy, plus leading businesses in motorsports and healthcare that power the local economy such as Indianapolis Motor Speedway and IU Health. As part of the broader HERE network, we provide comprehensive, credible insights into Indiana's dynamic landscape.
